MO MarTech Workshop Lesson Highlights
Master Your Marketing with MO MarTech Workshops
Marketing isn’t about chasing leads—it’s about attracting the right audience, building relationships, and creating a brand that people trust and advocate for. At MO MarTech, we empower small business owners with the strategies, skills, and support they need to grow their business the right way—with intention, consistency, and proven marketing frameworks.
Watch the workshop highlights below.
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How to Write Copy That Grabs Attention
Lesson 1: Unlock the Power of Identity in Copywriting
In this first lesson on copywriting, we’ll show you how to tap into your audience’s identity to craft messages that truly connect.
Discover how to speak directly to their values, experiences, and beliefs, creating copy that grabs attention and keeps them engaged.
Lesson 2: Write Copy To Solve Problems & Spark Desire
Why do people buy?
It starts with a problem, but the real motivation lies in their desires. In Lesson 2 of our copywriting workshop, we dive into how to identify your audience’s problems and connect with their deeper wants.
Lesson 3: Mastering the Art of Intrigue in Copywriting
Want to grab attention and keep it? The key is creating intrigue. In Lesson 3 of our copywriting workshop, we’ll teach you how to craft compelling hooks that spark curiosity and draw readers in.
Lesson 4: Pitching Your Solution in Copywriting
Ready to turn interest into action? Lesson 4 of our copywriting workshop dives into the art of pitching your solution in a way that makes people want to buy. Learn how to position your product or service as the answer your audience has been looking for—and create desire that drives sales.
Lesson 5: Writing a Compelling Call to Action (CTA)
Your copy is almost complete, but the final step is critical: getting your audience to take action. In Lesson 5 of our copywriting workshop, we’re focusing on crafting calls to action (CTAs) that convert.
How to Grow Your Social Media Presence
Lesson 1: Creating Your Social Media Persona
Whether you want to be seen as a helpful mentor, an approachable friend, or a trusted expert, this step-by-step guide will help you create a social media presence that resonates and drives results.
Lesson 2: Creating Social Media Content
Social media storytelling is the heart of building authentic and meaningful connections with your audience. Your brand’s story is what makes you unique—it’s time to share it in a way that captures attention, builds trust, and inspires action.
Lesson 3: Building an Audience Community on Social Media
Your audience isn’t just a group of followers—it’s a community waiting to connect with your brand. By focusing on your audience’s experience, you can strengthen relationships and build a community that supports and amplifies your brand.
How to Create Ads That Convert
Lesson 1: When Should You Start Advertising
Timing is everything when it comes to advertising—but how do you know when you’re ready? In this lesson from my Advertising for Small Business workshop, we’ll break down the key factors you need to consider before launching an ad campaign.
Lesson 2: The Purpose of Advertising
Why should you advertise? In this lesson from my Advertising for Small Business workshop, we dive into the real purpose of advertising and how it impacts your brand at every stage of growth.
Lesson 3: How to Create an Effective Ad
Want to create ads that grab attention, tell a compelling story, and drive real results? In this lesson from my Advertising for Small Business workshop, we break down the essential elements of a successful ad so you can create marketing that actually works.
Lesson 4: How to Launch an Ad That Gets Results
So you’ve created an ad—now what? Launching your ad the right way is just as important as creating it! In this lesson from my Advertising for Small Business workshop, we’ll walk through the key principles of launching an ad that actually works.
Storytelling for Small Businesses
Lesson 1: Elements of a Story for Small Business
In this first video of the MO MarTech Storytelling Workshop, we break down the fundamentals of storytelling and why it’s your most powerful marketing tool. A great brand story does more than just share facts—it connects, resonates, and inspires action.
Lesson 2: How to Craft a Brand Story for Small Business
A compelling story isn’t just words on a page—it’s characters we root for, challenges we connect with, and transformations that inspire.In this lesson from the MO MarTech Storytelling Workshop, we’ll show you how to craft a brand story that engages your audience and makes your business unforgettable.
Lesson 3: The Art of Visual Storytelling
Words alone aren’t enough—great storytelling is visual. The more your audience can see themselves in your story, the more they’ll connect, remember, and engage. In this lesson from the MO MarTech Storytelling Workshop, we’ll walk you through how to transform bland copy into a compelling, visual experience that sticks.
Lesson 4: Defining Your Brand
In this lesson from the MO MarTech Storytelling Workshop, we break down what a brand really is (and what it’s NOT) so you can create a brand that’s authentic, memorable, and built to last.
Lesson 5: Using the Brand Story Framework
In this lesson from the MO MarTech Storytelling Workshop, we break down a proven framework to help you craft a compelling brand story that makes your business stand out and attract the right audience.
Lesson 6: How to Tell Your Brand Story
In this lesson of the MO MarTech Storytelling Workshop, we go beyond the framework and into the heart of writing and crafting a compelling brand story. Whether you’re speaking, writing, or creating content, how you tell your story matters just as much as the story itself.
Lesson 7: How to Craft Your Elevator Pitch
In this lesson of the MO MarTech Storytelling Workshop, we break down how to craft a compelling elevator pitch that instantly grabs attention and communicates your value. Using a proven pitch framework, we’ll help you distill your brand story into a concise, engaging, and memorable pitch that makes people want to know more.
Community Building for Small Businesses
Lesson 1: What is a Community?
In this video, we dive into the concept of "community" and why it's essential for small business growth. Discover the key elements that make a strong community and how they contribute to long-term business success. If you’re ready to build a loyal following, this video is your first step.
Lesson 3: How to Find the Communities Where Your Audience Resides
Understanding where your audience spends time is key to successful community building. In this video, learn strategies for discovering the online and offline communities where your ideal customers are already engaging, and how to tap into those spaces.
Lesson 4: How to Show Up When in Community
Once you’ve identified your community, it’s time to show up. In this video, learn how to be present in your community, build trust, and foster authentic relationships. Discover practical tips on how to engage effectively and become a valuable member of any community.
Lesson 5: How to Build a Community as a Business Owner
As a business owner, building your own community is a game-changer. In this video, I walk you through the steps to create a thriving community that supports your brand. Learn the strategies and tools you need to attract and engage a loyal audience.
Lesson 7: Building Community: How to Create a Facebook Group
Facebook groups are an excellent way to build and nurture a community. In this video, I walk you through the process of creating and managing a Facebook group for your business. Learn the best practices to grow and maintain an engaged group of followers.
Lesson 8: Building Community: How to Create a LinkedIn Group
LinkedIn groups provide a platform to connect with professionals in your industry. In this video, I guide you on how to set up and leverage a LinkedIn group to build meaningful connections, share valuable content, and establish thought leadership within your community.
Lesson 9: Building Community: High-Level CRM Demo
In this video, we take a high-level look at CRM (Customer Relationship Management) tools that can help you manage your community. Watch as I demonstrate how to use CRM systems to segment, engage, and nurture your community members for lasting relationships and business growth.
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