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March 21, 2025 Edition
In this week's newsletter, we discuss what goes into crafting an effective ad. In this lesson highlight video, we break down the essential elements of a successful ad so you can create marketing that actually works.
Speaking of advertising, paid digital advertising just isn't as effective as it used to be. The promise of easy, scalable growth through paid ads is officially dead. In this article from the Marketing Accountability Council, author Jay Mandel, why we have reached the death of "paid ads = guaranteed growth."
In this week's blog we breakdown the 4 steps to turning non-buyers into advocates. Not everyone is ready to buy your product or service today—but that doesn’t mean they can’t contribute to your business in meaningful ways.
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