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In this week's newsletter, we discuss how to align the value your audience is seeking with the value your brand offers. This alignment is what leads to true audience connection.

Also, the MAC (Marketing Accountability Council) dives in Google's Antitrust Reckoning. The MAC, sese the ongoing antitrust activities against Google as more than just legal battles; they represent defining moments that could reshape the digital marketing landscape for years.

Finally, in this week's blog we discuss the 3 things people get wrong about marketing. Marketing as a profession is widely misunderstood, with many believing it's something anyone can do. The truth is, few truly grasp how it works. 

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